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Where to begin:


Well, you've taken great photos, but the real magic happens in the way they are presented. Thumbnails and contact sheets just don't cut it in this market anymore. So, how do you move from being a photographer to a visual communicator? We'll show you how.


Not everyone who takes photos is experienced at design. That's where we can help. The Album Creators HUB is your resource for information and tools to help you become the designer you need to be in this market.

Absolutely don't want to design your images into printed or electronic presentations? That's okay, too. We have designers who are expert at this work and you can contract them to do the design and preparation work for you. Click here to learn about designers who can help you.


Okay, if you're still reading this, you are on your way to taking charge of your image presentation. It's easy if you understand certain general concepts. We'll explain each one, below.

1. Shape
2. Size
3. Page count
4. Spreads
5. Bleed
6. Spine

1. Shape: Square or vertical. You decide which works best for you. Remember, whatever shape you start with, it is harder to change the shape once you have designed some pages. Turning a square into a vertical format will either cause images to disproportionately scale (resulting in distorted images) or it will require you to move every item on the page to make images look nice on the changed page shape. So think carefully about the shape you create before you start your design.

Square book:

Vertical book:

2. Size: Before getting into your project, think of the largest possible printed size you might need and design at that size. You can always scale something down, but making a file larger jeopardizes your final print quality. The moral of the story: plan ahead and design the largest final size to begin with. See the sizing chart, below. The good news is that Gary Fong's Digital Album and Collage builder will make your life easy because the actions start you off with the largest size document we think you might want in the first place.

VERTICAL:

4x6
6x9
8x12
10x15-Giclee
SQUARE: 5x5
9x9
10x10-Giclee

3. Page count: How many final pages will your book be? That is for you to determine. The more pages in your book, the more it will cost. For some, that is a good thing, meaning you can charge your clients more for a book. Or, if you are limited in budget, you can select a book size and page count that will fit your budget. See our price/sizing charts. Each side counts as one page. Books are printed in sets of 4 pages, meaning you can have a book that is 20 pages, or 24 pages, but NOT 22 pages. So determine your final page count and divide it by 4. Add pages or subtract pages to make the final count a multiple of 4. Still confused? Look at the pricing/sizing chart. If you don't see your page quantity, that's probably because it's the wrong page count.

4. Spreads: A spread is two pages side-by-side. A designer sees two pages as one environment. Therefore, Gary's Actions set up your pages as spreads, and the books we print for you through Cornerstone Albums allow the images to beautifully spread across the page gutter (the split in the middle). This is good news for you: The bride and groom kissing can span the whole spread and you don't lose any of the image in the book fold. You'll begin to appreciate this feature the more you design! One thing to note: Usually books start with Page 1 on the right. Therefore, your first spread might just be half of a spread. If you want the opening spread to span two pages, just start with a blank page for page 1 (but you still have to pay for it even though it's blank). Same goes for the last page of your book, except it will be on the left. Confused? Go pick up any book and you'll see. The inside front cover is followed by a right-hand page.

Advanced info about spreads: The way the book is printed and bound requires the pages to be printed out of order. Therefore, after you design the book as a reader would see it in spreads, our free actions will create split pages (left and right hand pages) that will make the printing easy and fast. When you have completed your design and have your client's approval to print the book, you'll run Gary's Split action (see preparing your files). It saves you money by doing a little of the prep work yourself. It will split your pages into right and left single pages. So don't be alarmed when you create your book as spreads but the see the final pages as singles. For anyone who likes lingo, you are converting your "reader spreads" (the way a reader sees them) into files that the printer will put into another order called "printer spreads." You'll have pages that are numbered 1, 2, 3, 4, and the printer will make sure the final book reads in the order you envisioned to begin with.

5. Bleed: It sounds worse than it is. A bleed is when the image or design goes to the edge of the page. It's a nice effect, to have ink go to the corners of the book. Here's a secret on how it's done: The image really doesn't print off the edge of the page. That would make a mess! What happens is the book is printed on bigger paper. Then the printer cuts the paper down to the edge of the image. Why do you care? Because you will lose a tiny bit of your image in the cutting process. Therefore, the images that bleed should not have critical detail right at the edge of the paper because it will get chopped off! It is approximately 1/8" that gets cut off. You don't have to do anything different in creating your bleed pages. Just position your images so they touch the edge of the page and Cornerstone will cut the book to final size. In case you wondered, all books are printed on a little larger paper than the final, and trimmed down for that nice, uniform look. So go ahead, bleed away!

6. Spine: The number of pages in your book affects the thickness of your book. More pages=thicker book. When you are creating your book cover, it is important to use the correct template for the number of pages in the book so everything lines up right. Lucky for you, we are creating Photoshop templates of every possible combination of book size and page count in a chart for you. All you have to do is get the template that matches your book size and page count and use that template for your cover design.

With these basic concepts, you are ready to begin your book design project. We recommend using our checklists and tools designed to help you. Let experts in this field guide you through your first few books and soon you'll be calling yourself a "photographer and designer!"

Here's a little checklist to help you:
[ ] Organize your images to be used
[ ] Brainstorm the books you want to create
[ ] largest size for each book
[ ] shape of your book
[ ] page count divisible by 4 (20, 24, 28, etc.)
[ ] download correct cover template

Next, you can speed up your workflow using some of Gary's Tools. Start with the Digital Album and Collage Builder.

Click here for a video that explains how easy it is to use these Photoshop Actions.

Ready to move ahead? Click here for information on preparing your file .


Help! I don't want to do my own design. Where can I find a designer? Click here for help!

Tips and Ideas. Coming soon: page spreads we have created. Feel free to be inspired!

A note on design: Follow the secrets of expert designers. Design is a back-seat to photography. Therefore, limit the number of effects you use. It may look cool to you now, but in design, less is more. For your first book, we recommend selecting 1 or 2 of the easy effects on Gary Fong's Digital Album and Collage Builder software and use them throughout. Too many effects in a book will look dated and novice once you do a few more books. So debut your work with elegant design by learning how you can maximize simplicity.

Visit the toolbox at the top right of this page for quick links to the things mentioned in the text.

Click here to learn about preparing your files

TOOLBOX quick links

Instant downloads:
Gary Fong's Digital Album Designer and Collage Builder $99
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Checklists:
file naming checklist
process checklist

Setting up the book:
Size charts
Pricing chart
Cover template chart
Book Shape images

IDEAS:

Book uses: albums, event retrospectives, sign-in books, calendars, journals

How you market these items is up to you! Sell a package: engagement book to be used as a sign-in book at the wedding, small books as journals for bridesmaids and as thank you gifts, a desk engagement calendar for the bride and groom to use with selected images from their special day.

Designer Marketplace